How NOT to Insult the Reader’s Intelligence

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by Kristen Lamb

From: https://warriorwriters.wordpress.com/

ya-reader

I would wager that most of us do not sit up all night thinking of ways to treat our readers like they’re stupid. Yet, it is a common problem, especially with newer writers who are still learning the craft. But all of us can slip into these nasty habits, if we aren’t mindful. It’s as if we get so wrapped up in our story that we mentally stumble in that brief span from synapse to keyboard, and inadvertently end up treating our readers like they need to ride the short bus. So today, I put together a list of bad habits to make it easier for you guys to spot when you are coaching the reader.

Offender #1—Adverb Abuse

One of the reasons I am such a Nazi when it comes to adverbs it that they are notorious culprits for stating the obvious. “She smiled happily.” Um, yeah. “He yelled loudly.” As opposed to yelling softly? To be blunt, most adverbs are superfluous and weaken the writing. Find the strongest verb and then leave it alone.

The ONLY time an adverb is acceptable is when it is there to denote some essence that is not inherent in the verb.

For example: She whispered quietly. Okay, as opposed to whispering loudly?

Quietly is implied in the verb choice. Ah, but what if you want her to whisper conspiratorially? Or whisper sensually? The adverbs conspiratorially or sensually tell us of a very specific type of whisper and are not qualities automatically denoted in the verb.

Offender #2—Qualifiers

It is really unnecessary to qualify. We get it. Using qualifiers is similar to adding in needless adverbs. If we have just written a scene about a heated argument, trust me, our characters don’t need to “slam the door in frustration” (yep…got it) or “scowl with disapproval” (uh-huh) or “cry in bitter disappointment” (gimme a break).

The qualifiers add nothing but a cluster of extra words that bogs down the prose. If someone slams the door right after a heated scene of arguing, the reader gets that the character is angry, frustrated, upset. We don’t need to spell it out.

Like adverbs, it is perfectly okay to use qualifiers, but it’s best to employ them very sparingly (and only ones that are super awesome). Allow your writing to carry the scene. Dialogue and narrative should be enough for the reader to ascertain if a character is angry, hurt, happy, etc. If it isn’t, then forget the qualifiers and work on the strength of the scene.

Offender #3—Punctuation & Font as Props

You are allowed three exclamation points every 50,000 words—just so your editor can cut them and then laugh at you for using exclamation points in the first place. Hey, a little editor humor🙂. 99% of the time exclamation points are not necessary if the prose is strong.

“Get the kids out of the house!” he yelled. (Yep)

I recently read a non-fiction marketing book where the writer used an exclamation point on every single sentence. I felt like I was learning marketing from Billy Mays. At best, the guy was shouting at me for page after page. At worst, he was monotonic, because when we emphasize everything, we emphasize nothing.

Ellipses do not make a scene more dramatic, just…make…the…writing…more…annoying. Ellipses can be used but, again, very sparingly.

Italics used for emphasis is still used in some genres but it is considered “old style” now. Like ellipses, we need to use it sparingly or we run the risk of insulting our reader’s intelligence. If you come to a point where you believe it is absolutely necessary to use italics, I suggest trying to strengthen the scene first.

In fiction, bold font is almost never acceptable. Again, if a passage is well written, the reader will stress the word(s) in his/her head. Trust me. We don’t need to hold our reader’s hand, or brain, or whatever.

Is it ever okay to use bold font? Sure, if you write non-fiction. In non-fiction we are teaching, so certain key words or points need to stand out.

In the world of fiction? No bold font. That is the tool of an amateur.

Offender #4—Telling Instead of Showing

Most of us have been beaten over the head with the saying, “Show. Don’t tell.” There is a good reason for that. Telling is a lazy method of characterization. Most readers are pretty sharp and like figuring things out on their own. Thus, if we spoon-feed information that should be given via the story, we risk turning off the reader.

New writers are almost always guilty of telling instead of showing. Why? Simple. They’re still learning techniques that are going to take time and practice to develop. Yet, all of us, regardless our skill level need to be wary of this narrative crutch. To be blunt, telling is far less taxing on the brain, so our lazy nature will try to take shortcuts if we aren’t careful.

Actions speak louder than words. Yeah, it is easy to just tell the reader our antagonist is a real jerk, but it is better to show our antagonist doing things that make the reader decide this for himself. We accomplish this by creating an antagonist who simply does things jerks do.

Good writers don’t tell readers a character is ticked off. Good writers show she is ticked off. Crossed arms. No eye contact. Clenched jaw. Slamming doors. Remember that over 95% of communication is non-verbal. Use this to your writing advantage. When creating characters, think about what actions will define your character’s nature or mood universally.

For a character’s nature: If you want to create a cad, think what actions cads do that would make everyone in a room label him the same way—checking out every woman who walks by, openly flirting with other women, using breath spray every 5 minutes, telling sexist jokes, etc.

For a character’s mood/mental state: Regardless of culture, we can tell if someone is mad, hurt, sad, or happy by body language. Make a list of all the body language cues for the mood you wish to create. A book on body language can be extremely helpful for the more subtle stuff. For instance, people who lie often rub a body part (wringing hands) or tap. Why? Unless people are sociopathic, it usually causes mental stress to lie, so the rubbing or tapping is a sign of energy displacement. See, these are the sort of details that make good writing into much better writing.

I would also recommend picking up a copy of Angela Ackerman & Becca Puglisi’s The Emotion Thesaurus. This is a tool every writer needs to have handy.

by Kristen Lamb
A version of this fist appeared on: https://warriorwriters.wordpress.com/

Kristen Lamb is the author of the top resource for author branding in the digital age, Rise of the Machines—Human Authors in a Digital World and the #1 best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer , which teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

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Great Amazon Searchability Tip for Authors – Simple but Effective!

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The Right Way to Save Your Book’s Amazon Sales Page Link

By Sandra Beckwith of: Build Book Buzz (Sep 28, 2016)

www.buildbookbuzz.com

Amazon searchability

Do you want your book to be seen by more people on Amazon?

Improve its Amazon searchability.

That involves showing up near the top of the Amazon search results when people are looking for a book like yours .

Amy Collins of New Shelves has a great strategy for making sure your book shows up at the top of Amazon search results for your topic or title.

Here’s how it works: Amazon’s search function is actually a powerful search engine. When people are looking for a book on a topic or genre, they use the Amazon search box the same way they use Google: They type in keywords or key phrases related to the book’s subject, the exact title, the author’s name, or maybe the genre.

Amazon figures out what to show them in the same way that Google does. Both search engines rely on users to help them determine which search results are the most relevant. And that’s what you want to do with Amy’s tip — you want to help Amazon learn that your book is relevant to the right search terms.

Read how to do this at:

https://buildbookbuzz.com/your-books-amazon-sales-page-link/

We highly recommend you subscribe to Sandra's book marketing blog! 
She has GREAT tips for selling more books in EVERY blog post! 
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