How Authors Can Use Amazon’s Listmania for Book Promotion

By Scott Lorenz

Goodreads is the world’s largest site for readers and book recommendations. It boasts an audience of 30 million book lovers, 900 million books added, and 34 million reviews.

As a book publicist, I am always on the lookout for effective, inexpensive ways to reach book buyers. One way is to tap into the power of Amazon by using Listmania lists.

Listmania is a free marketing tool that allows all Amazon account holders to create a list of their favorite things, including books. It is ideal for authors to list their own book on their list along with other books in the same genre to gain from their popularity and association. For example, if you have a book similar to Harry Potter, listing that book along with yours and other similar books can help your book show up on Google, Bing, and Amazon searches.

Start the process by going to the “Create a Listmania List” page on Amazon at Then follow these steps:

  • Click the “Edit Your Profile” button on the top right-hand corner of the page.
  • Click the “Lists” tab in the Contributions section of Your Profile.
  • Click the “Create your first one now” link or “Manage your Listmania Lists” link if you already have existing lists.
  • Provide the requested information for your list and click the Preview button to review your list. Publish the list when you are finished.

Here’s the information you’ll be asked to enter:

  • Name Your List: Make it searchable by keywords, other bestselling authors’ names, or book titles.
  • Your qualifications: Your qualifications should be a description of why you’re an expert in the subject of your list.
  • Introduction: You can add an optional introductory paragraph to describe the list.
  • Add tags: This allows you to add keywords that help others discover your list.
  • Add Your Book: This is the core of your list. You can add anything from the book listings on (you can add anything on Amazon for that matter).

“Authors often use Listmania as a way to promote their own titles while grouping them with similar books. It is clever, discreet, and effective,” said Rosanne Dingli, author of Death of Malta and According to Luke.

“My Listmania is a definitive listing of China photo books that were exhaustively compiled from every genre, from mass-market coffee table books to independently-published eccentricity,” said Tom Carter, author of China: Portrait of a People.

According to Anna Weber, a literary strategist, “Authors can ask others to list their book on their own Listmania and, if in good taste professionally, to secure recommendations from other readers who are looking for new books to read and purchase.”

In addition, follow authors you like or admire – just as any other fan would. Follow users who like the same books you do – you might discover more great books to read.

Most authors are unaware of this inexpensive and valuable promotional service but should become familiar with it. By creating a list, and adding their own book, the author should also add their competition to the list. It is ideal for the author to create a list with his or her book listed along with the genre competition before someone else creates a similar list without that particular author’s book listed.

“I never understood the exposure Listmania provides each book on a list… it is invaluable. Eventually I saw how often my lists started popping up all over Amazon, and how my book was now appearing under ‘suggested reading’ on other books’ product pages, I realized that Listmania was an untapped goldmine of free and effective book promotion,” added Carter.

Whether you are a well-known author or self-publishing your first book, Listmania is an economical way for you to promote your book. It gives authors free exposure leading to more sales and recognition.

Book publicist Scott Lorenz is president of Westwind Communications, a public relations and marketing firm that works with authors to help them get all the publicity they deserve and more. Lorenz works with bestselling and self-published authors promoting all types of books, whether it’s their first or fifteenth. He’s handled publicity for books by CEOs, CIA officers, Navy SEALS, homemakers, fitness gurus, doctors, lawyers, and adventurers. Learn more at or contact Lorenz at